Illustration for Communication Design
April 3, 2010Visual Communication Design, Professional Diploma Programme
Srishti School of Art, Design and Technology
15th - 27th March, 2010
This course encouraged fourth-year Visual Communication Design students to examine the role of illustration within their graphic design practices, with an emphasis on the integration and interplay between text and image; placing images in context and incorporating typographic and graphic elements. They developed their own written content and collaborated with other students, assuming the joint roles of illustrator and art director. Students developed their conceptual thinking and problem-solving abilities as well as the use of medium. The working processes of a wide variety of illustrators were discussed, as were professional aspects of the industry, in relation to contextual domains such as branding, editorial and publishing. By the end of this course, they recognised that illustration for communication design requires design thinking, authorship, an understanding of context, content, medium, process and an ability to work to a set brief and deadline.
Exercise 1. The Power of the Pencil – Thinking through drawing (idea generation and communication)
Exercise 2. Medium and the Message – Using mediums to enhance, affect or change a visual message
Exercise 3. Editorial Illustration – Visually communicating/ interpreting/ complimenting text
Exercise 4. Sequential Thinking – Branding Bengaluru city through text, design and illustration
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